Visitor numbers on the up

Cayman saw 41,418 stayover visitors in January 2025, an increase of 7.7% year over year and the second-best January in recorded history. This was setting the destination on pace for a strong 2025, government said.

Tourism Minister Kenneth Bryan attributed January’s record numbers to the resilience of the Cayman Islands tourism industry and he said they looked forward to seeing an increase in visitation throughout 2025.

The United States continued to show steady growth with visitor numbers increasing by 8.8% compared to January 2024. Visitors from the Northeast, Midwest and South of the United States recorded growth in visitation. This was as a result of seat capacity increases in the key markets of Miami via American Airlines, Boston via JetBlue and Chicago via United Airlines and new service in Orlando via Southwest and Minneapolis/St. Paul via Delta Air Lines.

The DOT said the seat capacity increase and new services from the United States came about because of a dedicated aviation strategy including a Q4 2024 investment in geotargeted advertising campaigns with airline partners to drive visitation from key US gateways.

Canada remained a key market for visitation showing “robust growth” with its visitor numbers increasing by 10.3% compared to January 2024, representing more than 10% of the total stayover arrivals for January 2025.

However, in the UK & Ireland, January arrivals declined by 7.7% and the number of visitors from Europe were 6.6% lower than the same period in 2024.  Latin America represented marginal growth at 1.2%.

Director of Tourism Rosa Harris stated: “This achievement is a testament to our strategic and steady approach to rebuilding visitor confidence and demand through our marketing and business development efforts.”

Find out more at www.ourcayman.ky