Government launches new Covid-19 awareness campaign

Providing a single point of reference where people can get all the information they need about Covid-19, government has launched a new community awareness campaign -- Living with Covid-19 in the Community. This provides official guidance on best practices, links to updated policies, regulations and official updates, and the latest understanding on the risks of Covid-19 and other matters.

Premier Wayne Panton advised: “Returning to what we call a ‘normal life’ requires a daily commitment to practice the safety measures which have been in place since the start of the pandemic and adjusting how we engage in our chosen activities. This campaign will provide helpful information that will reiterate the best ways for us to stay informed and stay healthy. I encourage the Cayman Islands community to stay informed with official information and please, be responsible citizens and residents of this country by adhering to the safety measures in place.”

The community-centric campaign features photography and videos produced on island.

The key source of authoritative information remains www.gov.ky/coronavirus. Media outlets, private partners and the general public can find a toolkit of resources available for download at www.exploregov.ky/coronavirus-resources.

The new Covid-19 awareness campaign comes off the back of a number of government-led campaigns throughout the pandemic, beginning with the Stay Home Covid-19 campaign which launched in February 2020. This transitioned into Stay Safe messaging when the government lifted stay-at-home restrictions. The One Step Closer promoted how working together to get vaccinated would lead to being able to the things the community most missed. Most recently, the launch of the Border Reopening Plan triggered a new Border Reopening campaign which will be sustained to communicate travel-specific messaging.