SCOTIABANK EXPANDS CUSTOMER EDUCATION DRIVE WITH DIGITAL SATURDAYS

Banking Halls opened on weekend to help customers access digital banking

Scotiabank Cayman continues to expand its public education programme geared at helping customers to successfully navigate the digital banking space and gain knowledge about the various financial solutions offered by the Bank. For three consecutive weekends in June through July, the Bank hosted a ‘Digital Saturdays’ initiative that was specially targeted at banking customers who desire to become more knowledgeable about Scotiabank’s digital banking platforms.

“The Digital Saturdays initiative received positive feedback. Customers were welcomed inside our banking halls for a few hours on the weekend and we were able to sit with them and help them to get onboard with the many digital banking features that we offer. We also used the opportunity to educate customers about online safety and how to detect fraud and other malicious attempts,” shared Chervain Stuart, Director, Retail Banking

“We chose to introduce this concept in Cayman because the transition to digital continues to be an extremely important part of our overall retail banking strategy. Our vision is to transform our branches into hubs of financial empowerment and create a space where our customers who must visit face to face can be served more efficiently. A huge part of this journey is making our customers more comfortable using our digital platforms,” she explained.

“Its also important to note that while our digital conveniences have been implemented to help make day to day transactional banking more convenient for our customers. Another benefit is that it allows us to deepen our relationships with customers with a view of helping to improve their financial wellbeing and enable them to achieve their financial goals. Whether it be buying a home or saving for retirement, we see ourselves as trusted advisors and we are re-organizing to better suit that purpose,” Stuart further noted.

Scotiabank has made significant investments in technology over the past few years and, since the onset of the COVID-19 pandemic, a keen focus has been placed on adding new features and functionality to its self-service channels including ABMs – which now offer real time cash and cheque deposits, loan and credit card payments. In 2021, the Bank also announced the conversion of its South Sound branch to a “digital” model where all cash transactions are processed using Scotiabank’s Intelligent Deposit Machines (IDM).

“We continue to be pioneers for the transformation of banking in the Cayman Islands, this primarily led by our digital innovations that enable customers to save time and achieve more using our online platforms. Across the region, we have been implementing several new features including online account opening and we look forward to launching this in Cayman in the coming months,” Stuart said in closing.