Tortuga Rum Company recently announced the grand prize winner of its ‘Treasure to $10k’ cash giveaway. The winner, John Ebanks of West Bay, won $10,000 after entering the prize draw by spending $25 at one of Tortuga Rum Company’s participating stores, Tortuga Fine Wine & Spirits and Discount Liquors. This remarkable win has brought joy and excitement to Ebanks and his family.
“Winning $10,000 has made a big difference in my life,” said Ebanks. “I couldn’t wait to tell my grandchildren.”
His win comes as part of Tortuga Rum Company’s 40-year anniversary celebrations, which aimed to give back to the loyal customers who have supported the brand through the decades. The ‘Treasure to $10k’ promotion was designed to reward customers with one entry into the draw for every $25 spent in-store or online. Beyond the grand prize, participants were also eligible for weekly draws, featuring prizes such as Tortuga gift vouchers, iPhones courtesy of Digicel, and tickets to various concerts and events.
With over 30,000 entries into the competition, the winner’s story is testament to the loyalty of Tortuga’s clientele. In addition to winning the grand prize, impressively, Ebanks also won a weekly prize draw earlier in the promotion, taking home Capella Music Festival tickets and Flor de Caña Rum.
“Every week, all ballots were collected from participating stores and online orders and put into a raffle drum, then spun, and one ballot was pulled randomly,” explained Natalie Porter, Tortuga Rum Company’s Head of Marketing & Communications. “Mr. Ebanks is a regular customer at our West Bay location, and when he came to collect his prize in week five, he told us he would be back to collect the grand prize – so he had put it out into the universe from then!”
Eugene Nolan, Chief Executive Officer of Tortuga Rum Company, highlighted the success of the promotion, saying, “It was inclusive, involving the whole Tortuga community from our Tortuga Fine Wine & Spirits to Discount Liquors customers. It was easy to take part and simple to enter. Plus, our staff really got behind the promotion and were so excited for the reveal of the grand prize-winner.”
‘Treasure to $10k’ was the first of several promotions planned for Tortuga Rum Company in 2024 as part of its 40th anniversary programming. To learn more about future promotions, special offers and events, sign-up to receive Tortuga’s email newsletters at www.tortuga.ky .
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